Changes to Google's algorithm

Google's April 21st 2015 change to their search algorithm seems now to be programmed to favor search results that are prepared for mobile display when searched on a mobile device. If one's website does not have a mobile version for a particular search result, one could drop below those that do. Mobile-friendliness is now counted as a ranking signal when deciding who gets the top spot.

This means that you could rank on page one for a search term when someone searches on their laptop or desktop computer, but fall off the grid when the same search is performed on a mobile phone or tablet.

To check if your website is mobile-friendly and/or see whether or not your site could use some adjustions, visit: www.google.com/webmasters/tools/mobile-friendly/

Author: Angelique Dawnbringer Published: 2016-02-18 22:09:55 Keywords:
  • SEO
  • Google
  • Update
Modified: 2016-02-18 22:00:55